May It Please The Court

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Quote of the Day - In the state of nature...all men are born equal, but they cannot continue in this equality. Society makes them lose it, and they recover it only by the protection of the law. - Charles de Montesquieu
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Direct Shipping Update

Those of you that read or listen regularly know that I am apt to comment on the news of the wine, beer, and spirits businesses. As such, there were a few news items this week that caught my eye.

First, New York and Connecticut have enacted legislation opening their states to the direct shipment of wines later this year. The New York regulations, clearly in response to the Supreme Courtís decision in Granholm v. Heald earlier this year, allow New York wineries to ship their products directly to consumers out of state. Consumers within New York can have wine from out of state shipped directly to their doorsteps from out of state wineries. This change can only have positive ramifications for New York wineries that produce world-class wines but have largely been relegated to regional player status in the world of wine. The other option would have been for New York to keep its borders closed in both directions and not even allow New York wineries to ship to New York consumers. All that the Supreme Courtís holding in Granholm v. Heald requires is equality for instate and out of state wineries. Who wins in that situation? Not New York wineries, not New York consumers, but big New York wholesalers.

On an international note, French vintners plan to distribute bottles of wine along country roads and at toll booths later this month in an effort to alleviate a wine surplus in the country. This clever marketing effort is aimed at vacationers and the vintners hope to raise awareness of the benefits of wine as well whittle down the current oversupply situation. I suppose in France, this effort may be perfectly acceptable since the country has a long tradition of consumption in moderation, but can you imagine the reaction from Mothers Against Drunk Driving if California vintners had tried the same scheme a few years ago during their own glut?

French holiday makers get free wine and we got Two Buck Chuck.

Posted by Michel J. Ayer on Saturday, July 16, 2005 at 14:13 Comments (0)


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