Quote of the Day - What this country needs is more free speech worth listening to.
- Hansell B. Duckett
How do you rebel if you're unsatisfied with a particular product? In this instance, our hero and heroine were not happy with the company that sprayed siding on their home. So unhappy that they started a website to voice their complaints.
What did it get them? A lawsuit.
Why? Alvis, the spray-on siding manufacturer, thinks that items posted on the homeowners' website infringes the company's trademark, that the homeowner website, spraysiding.com, is too similar to Alvis' website, sprayonsiding.com, and that the homeowners are disparaging Alvis.
We've all heard about the First Amendment right to free speech. So what's going on here? Can't the homeowners say what they want?
Well, there's a fine line between free speech opinions and disparagement. Basically, you can say what you want as long as you don't disparage someone else.
How's that for a lawyer's answer? Think about it this way: it's a fact-specific inquiry. Do the homeowners statements look more like an opinion or more like they're maligning a business? Are the statements true? Would you be confused between the two sites?
If you've clicked on the links, you know that there's virtually no way you're going to be confused. You also probably understand that the homeowners are upset with the quality of the company's work.
What are we going to get out of this case? Likely some good guidelines about what can and can't be said on competing websites. Stay tuned folks, this will be an interesting one to watch.