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Who You Gonna Call? Fluffernutter Fights In Federal Court Over Trademark

Fluffernutters were a household staple for me as I grew up in Massachusetts, so much so that my Mother occasionally sends a jar of the main ingredient to me in California because it's not distributed here.  There's something about those childhood memories ... especially when you can't relive them where you live now.

A Fluffernutter is a sandwich of peanut butter and Marshmallow Fluff.  But not just any kind of marshmallow creme.  It has to be Fluff.  Although virtually any kind of peanut butter is acceptable, the typical other ingredients we had were Skippy and Wonder Bread.  That's it.  Plain and simple, with enough sugar (but not fat or cholesterol, I'm pleased to note now) to power a kid through the remainder of the afternoon once school was out for the day. 

No, none of these products or companies are sponsors of this blog, and you're probably wondering why I'm writing about food recipes.  Well, Durkee-Mover, the company that makes Fluff, alleges that Williams-Sonoma tried to use the name "Fluffernutter" to promote one of its products. Durkee-Mower developed Fluff some 75 years ago and invented Fluffernutters back in 1961, according to the company.

The Lynn, Massachusetts privately-held company, Durkee-Mower, sued Williams-Sonoma today in Boston federal district court over the alleged trademark violation.  According to the suit, Williams-Sonoma sold a chocolate-covered peanut butter candy it called a Fluffernutter.  I haven't tried the candy, but I bet it's not as good as a real Fluffernutter.

Posted by J. Craig Williams on Thursday, March 09, 2006

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