Quote of the Day - I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. - David Ogilvy
SoCal's Marketing Partner Forum Podcast Of Seminar On Blogs, Podcasting and Webinars
MIPTC was part of a stellar panel of law bloggers at today's Marketing Partner Forum in Carlsbad, just north of San Diego, and below is an hour-and-a-half podcast of the seminar, From Blogs to Podcasts to Webinars to Wireless Content: What's Fact and Fiction?
I'm off to a faculty reception and dinner, so I'll add more to this post later. On the panel with me were Larry Bodine, Marketing Consultant and host of the LawMarketing listserv, David Bowerman, Preston Gates & Ellis LLP, J. Daniel Hull, Hull McGuire PC, Patrick J. Lamb, Butler Rubin Saltarelli & Boyd LLP, and Vicki Spang, Director of Marketing, Sheppard, Mullin, Richter & Hampton LLP.
Well, here's the later: this podcast includes some of the brightest lights in blogging - yes, certainly there are others who could have been there but weren't - but the thoughts of those who were offer some of the best observations on these new technologies. You'll learn a lot if you're about to get into blogging, podcasting or webinars. Give a listen!