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Drawing The Line Between Blogging And Advertising

Blogging as a phenomenon is reaching epic proportions. Given the coverage of blogs by institutional media, more and more people now understand what a blog is. Last night, I ran into the Dean of one of our local law schools, who told me about blogs.

It's a refreshing change.

I also ran across Riddle v. Celebrity Cruises, a case that debated whether pop-up ads violated Utah's anti-spam act. In two words, they don't. Unfortunately.

We'll have to write our legislative officials on that one. But the juxtaposition of the two events got me thinking.

Are blogs advertising?

Certainly, you can advertise on blogs. You can even have someone else build you a blog.

What about MIPTC? Yes, it provides a vehicle for people to get to know me without having to meet me, and I suspect under that definition qualifies as advertising. Somewhat surprisingly it has resulted in clients. At least there are those who haven't turned and run after reading this stuff. It helps pay the bills, too, along with those hefty quarterly checks from Law.com (MIPTC hasn't received its first check yet). But then again, the same can be said for most newspapers and other mainstream media.

Subscriptions and advertising pay for the people that bring us news and opinion.

It would be difficult to identify an altruistic blog, with no ax to grind. I'm not sure I could. Does that mean we're all advertising? In the broadest sense of the word, I'd have to vote yes.

Bloggers will argue (anything), so I'd be interested to read others' opinions on these points.

If you blog, do you advertise at least your point of view? Can any of us be truly neutral?

If you read blogs, do you consider the blogger's perspective as you're reading?

Is blogging advertising? Is the ad just restricted to that rectangle at the top of this page?

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Printer friendly page Permalink Email to a friend Posted by J. Craig Williams on Saturday, January 15, 2005 at 11:34 Comments Closed (7) |
 
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